Alan's Vision


Change the lives of millions of salespeople by empowering them and giving them confidence to earn a dignified, respectable, professional wage in any sales job, or to have high enough confidence in their sales skills to have the courage to start their own business.


Big Book of Sales Mission


Big Book of Sales provides structured sales skills and techniques that will give you confidence to succeed in any sales job, and take it to the next level.

About Alan

Alan Gordon is the creator of the Big Book of Sales and has been training salespeople and companies for years! His unique style and technique has brought amazing results to his clients and now he is ready to share his expertise with the sales world!

Imagine if you could see inside the minds of the best salespeople, see the techniques they use, hear the words and phrases they use.

Sometimes the smallest change, a simple technique, one phrase makes all the difference when you’re selling.

I have devoted the past decade to categorizing hundreds of sales techniques, words, and phrases so you can see exactly how top salespeople communicate with their prospects, move through the sales process, and close the sale.

Countless salespeople around the world have studied these techniques and ideas, and profited from them.

The key to succeeding in sales is a desire to learn.

Wherever you are starting from, I am on your side to make you the best salesperson you can be.

My mission is to provide a structured process to new salespeople, more advanced skills and techniques to average salespeople, and to make simple high leverage changes to top salespeople.